Marketing

Overview

Previous clients:

Air, AMC, American Express, Amgen, Angry Birds, Apploi, Apartment List, b12, Baloo, Bean Box, Benitago, Betterfin, BioMarin, Blue Diamond, Bolthouse Farms, Boulevard, brightwheel, Brita, Business Loans, Buzzstream, Cardless, Care, Cargurus, Carmacare, Cheetos, Cisco Jasper, Clorox, Commandbar, Compass, ConsenSys, Credit Karma, Curtsy, Deepl, Digit, Disney, DoorDash, Earnest, ebates, Eco, Empeon, Enliven, epantry, ESPN, Ethena, Flip, Force of Nature, Formswift, Foxtrot, GameStop, Genentech, Google, Grove Collaborative, Grow Therapy, Happy Head, Headway, Heal, Hemlane, Heptio, Hidden Valley, Houzz, Human, IDEO U, iHealth, Impact, Intel, Intro, Jumbo, Juni, Kelloggs, KIA, Kitty Poo Club, LTSE, Made Renovations, Mainstreet, Microsoft, Miro, Modern Fertility, Moment House, Motive, Myron, M&Ms, NERF, NFL, Nextdoor, Notch, Nuts.com, OnPay, Outback Steakhouse, Outlier, Outschool, Owner, Parable, Peerspace, Pepsi, Perdue, PerPay, Persona, PlayPlay, PNC Bank, Podia, Podium, Polywork, Prism, Prosper, ProsperOps, Qlik, Qualcomm, Ramp, Reddit, Regent, Resilience Lab, Retool, Rho, Right Percent, Right Side Up, Rippling, Ro, Ross, Robinhood, RocketReach, Sage, Savvy, Scribe, Seesaw, Sense, Shapr3D, Sherlock, Sherlock Bio, Skynova, Small Door Vet, Smart Kapp, SnackMagic, Snickers, Stonly, Subspace, Superhuman, Supernow, Taco Bell, Taradel, Teramind, Thumbtack, Titan, Travelocity, Tropic, Truework, Uber, Upstart, Uscreen, UserLeap, Vector Solutions, Velocity Global, Visa, Vitable Health, Wells Fargo, Wizehire, Womply, Wrrk, Yumwolf, Zenefits, 8x8

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Challenge

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Finding ad creative that works is tough. The most effective process I established and tested across my career is to build an ad library for my clients. That means producing more ads than necessary with similar messaging and a variety of visual approaches so that when the client discovers what sort of ad gets the best results, they can continue to strike with what's hot. Read more about this process here.

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For other activations where tracking might be difficult, like out of home, relevancy and clarity are still top of mind. The messaging should take center stage, it should match the language and speaking style of the audience, and the message you're conveying should be easy to understand. I always advocate for simplicity throughout each stage of the creative process.

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Results

How you measure the efficacy of an ad differs across business types. I've seen creative I designed produce millions in revenue for some brands, and I've seen the reduction of cost per acquisition by more than 2/3rds for many others. Through all of this, I have gained immense experience in advertising for B2B, SaaS, CPG, D2C, B2B2C, and others. Whether it's a one-off activation or integrated marketing communications, I know design processes that deliver and produce real results.

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“We can consistently rely on Alexander and his team to provide us with great creatives. We often go to his team with last minute requests or specific design asks, and they always deliver. You can expect his team to be collaborative, patient, and professional. Thank you Alexander and team for all the wonderful work you do for us! Our team wouldn’t be where we are today without your design help!”
– Wini Lau, Marketing Producer, Earnest

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Messaging can be complex or simple, animated or static, as long as it isn't overwhelming. These various animated ad samples show my motion graphic capabilities.

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No matter the stage of the funnel or the user's journey, clarity of messaging and visual focus is what works. These email template concepts I redesigned for SalonHQ are a prime example of streamlining focus for more effective communication.

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